Wednesday, April 8, 2015

Top 3 Overlooked Factors By New Site Owners



As a new site owner there are certain tools you will need to create, manage and grow your site. Some of these are obvious such as a good site design, smart content and a killer marketing plan.

Many new site owners, though, overlook a few things which are not quite so obvious such as the three items we discuss in detail below.

Things such as tech support, community and site security. If one or more of these are not given the proper attention, a devastating blow can be lurking right around the corner.

The reason many site owners overlook these three things is because usually they only come up in conversation when the situation has already escalated such as with a nasty blog hack. Usually by the time you discover a hacked site, the damage has already been done. However all is not lost, not by a long shot – if you plan ahead and prepare in advance.

1. Tech Support

How many small business owners know a lick of HTML, CSS or PHP; raise your hands please? I don’t see many hands in the air.

This is because small business owners are busy and don’t have the time (or energy) to learn a computer language, which is what each of those acronyms mentioned above are. The good news is that you don’t need to learn this stuff at all – that’s where the professionals come in.

As a site owner this could simply mean getting acquainted with your site host providers, internet providers, domain registrars, WordPress forums, net marketing social media circles, etc. If you do this right from day one, when disaster strikes you’ll know who to contact and how they can help you.

Don’t underestimate the importance of keeping good contacts with all of your site service providers. If you can exchange services, you’ll save on out-of-pocket costs.

As a new site owner there are certain tools you will need to create, manage and grow your site. Some of these are obvious such as a good site design, smart content and a killer marketing plan.

Many new site owners, though, overlook a few things which are not quite so obvious such as the three items we discuss in detail below.

Things such as tech support, community and site security. If one or more of these are not given the proper attention, a devastating blow can be lurking right around the corner.

The reason many site owners overlook these three things is because usually they only come up in conversation when the situation has already escalated such as with a nasty blog hack. Usually by the time you discover a hacked site, the damage has already been done. However all is not lost, not by a long shot – if you plan ahead and prepare in advance.

2. Site Security

I know this from experience – a hacked site is zero fun. All your traffic, readers and revenue will be gone in no time at all with a bad enough hack. This is where an ounce of prevention is worth a pound of cure.

There are plugins, tools, and apps available to make your website safer, as well as a few common sense things you can do to ward off a potential hack, such as strong smart passwords on everything from your domain registrar, webhost, internet provider, WordPress install and the rest of it.

Secure everything as tight as possible and leave no stone unturned. You really do not want to wake up and find out that the site you’ve been working hard on for the past 12 months is just about ruined because some hacker entered your site via a free WordPress theme you found on the web that you just had to add to your site. Lesson learned.

3. Community

No blogger is an island. This means that without friends and a community you’re nobody. You need web-based friends, plain and simple. But where, oh where do you get some of this good old-fashioned community?

You do so via online forums, Google Plus, Facebook groups, Twitter, Pinterest and offline you can snag some friends via seminars, workshops and WordPress Meetups. Add them to your social networks now as you score them and keep in constant contact till you’ve established a good relationship. They will pay off in spades later.

A good online buddy can reap you rewards like nothing else, for example – a guest post, an interview, a blogroll link, contest sharing, blog comments, tech support, site security, and so much more.

First note what you bring to the table and let this be known to your online circles. Maybe you’re a kick-butt web designer? Or a heck of a freelance writer? Whatever your skills, let it be known.

Owning and managing a site is quite fun and immensely rewarding when done right. Keep our three tips above in mind going forward and do let us know what else you would add to the list.
What Pitfalls Do You Avoid?
author
Abdullah
Islam Blogger with white SEO