Friday, April 3, 2015

WordPress: Is NoFollow For You?

When it comes to blogs, NoFollow is a term that gets thrown around quiet often. In many cases, it can make or break your attempts at creating a solid community.

For many, hearing the terms NoFollow and DoFollow can be quiet confusing – why do they exist and what are the pros and cons that each possesses?

While it can do great harm to your community to make the wrong choice, it’s extremely easy to figure out if NoFollow is for you.

As search engines progressed, the desire to only allow certain pages to be indexed rose. Thus, a new HTML attribute was born – NoFollow. At first, however, it only worked for pages.

As time progressed and blogs became more plentiful, webmasters needed the ability to extend NoFollow to their links and, thus, we were given rel=”nofollow”.
SEO Benefit

When it comes to search engines, backlinks are extremely valuable in their algorithms. To help determine the credibility of one website, they look at what websites link to it.
Since search engines won’t penalize you for irrelevant searches, your value can rise.

Therefore, every time you link to a website without the NoFollow attribute, you are giving a little bit of SEO-link-juice and you credibility to the website.

This can have very good and very bad effects – if the website is full of irrelevant or inappropriate content, the fact that you loose some credibility.

In an SEO standpoint, it’s far better to use NoFollow. In reality, though, there generally isn’t that big of an effect unless thousands of outgoing links are to inappropriate websites.
Less Spam

The general reason most bloggers choose NoFollow (and WordPress enables by default) is
NoFollow can lead to spam… At least that’s the idea.

simple – there is generally less spam.

Think about it – if a spam commentator has a chance to get some SEO juice or not, which do you think they’ll take? I’d personally choose the SEO juice.

By using NoFollow, however, you eliminate the possibility of the spammer even getting that SEO juice. They can comment and gain nothing more then that traffic.
Less Comments

Some legitimate commentators also value the SEO juice that DoFollow blogs give. Removing that link juice may remove them from the equation.

While it is generally not common for commentators in some niches to actually check and see if your blog is NoFollow, some people will and it is there that you will lose them.

I know what you’re probably thinking – there is rel=”nofollow”, so there is rel=”dofollow”, right?. Wrong.You either have NoFollow or you don’t. It’s that simple.

WordPress, by default, uses NoFollow, but you can force it to enable it with the DoFollow Plugin. WebsiteBegin proudly uses DoFollow and highly recommends it.
More Comments

The general argument for using DoFollow is to reward commentators. The idea is simple:

    Somebody leaves a comment on your blog
    Link/SEO-juice is given to their website
    Traffic to their website from direct-link on the post
    Traffic to their website from search engine results

It’s like that free mint at the end of the meal. The extra roll of paper towels in the package. The buy-one-get-one free sales-pitch that you’ve seen on a daily basis.

The point is, visitors are, in theory, far more likely to comment on a blog that could send them two sources of traffic instead of just one. It makes sense, too.
More Spam… Sometimes.

Every NoFollow-fanatic will force the idea that you will be overrun by the evil-spam monster thousands of times a day if you dare use DoFollow on your blog.

There’s been a lot of research about the topic, and the general consensus is that DoFollow actually will lead to less spam then NoFollow blogs.
Although DoFollow is associated with more spam, it can actually lead to less spam.

Yep, you heard that right. Less spam.

The thought behind it is pretty simple – with the updating search engine algorithms (Penguin, cough cough), bulk-link-spammers are being hit hard.

By submitting their links to thousands of irrelevant blogs a month, they are constantly being devalued and pushed out of results.

Even if that makes no sense to you, it doesn’t matter – you can prevent spam, anyway.

I’m going to save us both some time, and reference you to a previous article th
at will allow you to destroy spam before it even hits you.

Do You Use DoFollow or NoFollow?

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